“Text Us” Beats “Fill the Form”: Why WhatsApp Business Is Now Essential
Your buyers live in WhatsApp. It’s instant, familiar and two‑way – exactly what modern customers expect. The opportunity isn’t in the app; it’s in how you integrate WhatsApp into your whole customer journey.
The numbers (useful benchmarks)
- WhatsApp is used by the vast majority of UK adults, and ranks among the top‑reach apps on UK smartphones.
- Customers increasingly choose messaging over calls/emails for quick questions and bookings – especially on mobile.
- Faster first responses consistently correlate with higher conversion from enquiry → quote → booking.
Where WhatsApp wins
- Speed to first response → more enquiries turn into bookings/sales.
- Richer conversations → photos/videos make quoting faster and clearer.
- Lower friction → one tap from Google, your website or a QR code.
- Trackable → see which channels, campaigns and pages drive real chats.
What to put in place (the essentials)
- Professional profile & routing: Branded profile, office hours, smart hand‑off to the right person.
- Fast, human replies: A small library of brand‑friendly responses for quotes, bookings, aftercare – no bots walling customers off.
- Website & Google integration: One‑tap Chat on WhatsApp across mobile/desktop and on your Google Business Profile.
Revenue reporting: Chats → quotes → bookings, inside your CRM, monthly reports.
